vISUAL 
STRATEGY

Get the right strategy to engage your targeted audiences with impactful video and photographic content designed to drive action.

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Tired of making content that doesn't convert?

We have the solution.

Being a marketer or business owner is difficult enough these days. But it doesn't need to be done alone. Our comprehensive visual strategy program is designed from the ground up to give you the correct insights and guidance you need to start creating visual content that can grow, streamline, and take your businesses to the next level.

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Understand. Build. Create & Grow.

Join us on an intensive 8 week program that is built to delve into all areas of your business from marketing & sales to internal business systems and everything between. Understand where content can streamline your processes and start speaking to the right audiences in the right ways.

Never had a visual content strategy? Our goal is to help you move past creating content for the sake of creating content. Together let's build a content creation blueprint that is measurable and continually grows and adapts with your business.

This is how growth happens, by creating a watertight content creation framework and having accountability with a creative partner that wants to see you win.

Get your tough questions answered.

Our Visual Strategy Program is an interactive and safe space to ask tough questions and get a multitude of honest perspectives from the learnings of a team of international content specialists for some of the world's leading brands such as Adidas and Netflix. Tap into their experience and expertise on questions around content such as:

How to understand what type of content works for your brand or service.
Which types of content to create for what platforms.
How to create quality content each and every time.
How to build a content system that saves money and time in all areas of your business.

Become twice as productive in half the time with visual content.

Having the right visual content for the right areas of your unique business offering is so important in today's digital landscape. It quite often can be the difference between surviving and thriving.

We have a deep understanding of creating content that is designed to engage at key areas in your business that doesn't only include sales and marketing. Streamlining areas such as HR, client onboarding, staff onboarding, training, technical tutorials, best practices and so much more. Our goal is to not only engage staff and clients with visual content but to tangibly help you save time, money and give a unique experience by automating business processes through video.

BUILT for you.

Wondering if this is for you? Our visual strategy program is designed for entrepreneurs, business owners, marketing professionals and creative agencies.

If you are an entrepreneur, business owner, agency or marketing professional who deals with your brand's marketing & communication practices, you’ll fit right in. We have clients in all stages of visual content creation, from seasoned marketing professionals and large international brands to startups and new ventures. No matter your stage, we are here to help. Get the right solution created for you.

Entrepreneurs + Business Owners
Creative Agencies + Marketing Agencies
Marketing & Communication Professionals
Marketing Consultants and Brand Managers

What's inside.

What should you expect to find within our visual strategy program?

8 Week Program

8 weeks of rigorous research, conceptualisation and growth.

For the first 4 weeks, research is done into your current content practices, client feedback, audience avatars, competitors, customer journey's and business pain-points.

Thereafter, the next 2 weeks involve the creation of an overall strategic approach from the researched data points. The remaining two weeks are for the creation of a content production strategy and workflows.

At the end, you get a comprehensive and actionable strategy that is backed by data driven research, visual psychology and an adaptable production plan.

Strategy Workshop Calls

Jump onto a call with a team of experts ready to diagnose.

No matter what your schedule looks like, there’s always an opportunity to join a video call to get your toughest questions answered. These 60-minute calls, hosted by subject-matter experts, give you the help you need with all aspects of visual content creation and strategy from audience understanding all the way through to what type of graphics to use.

Visual Strategy

Get to grips with a data driven solution to your brand's visual content.

Through the programme, you will arm yourself with deep insights and knowledge of your business. The areas with thin the program are Audience Identification, Competitor Mapping, Sales Pipeline + User Journey, Lead Research, Internal Systems, Content Formats, Content Concepts, Content Workflows and a few extra insights.

Actionable Frameworks

Get an actionable plan that is suited to your unique needs.

We know how important it is to not only get a whole bunch of valuable insights, but to also be able to make actionable steps from them. For us, it's not about giving a solution that is out of reach and out of scope whether it be budget or logistically. At the end of the program, you will have a clear and actionable direction forward that is inline with your business journey.

Extras

Learn even more about your business.

Over and above creating a visual strategy and content creation workflows, most of our clients uncover unique insights within their businesses that they may have never known before.

These insights and understandings give you a look into your business through fresh eyes. In turn, this can completely shift the way you think and feel about your brand.

Don't JUST get this program, invest in it.

Invest in it. The understandings, research, frameworks, concepts, strategies, and insights you will learn require you to show up and implement a different of doing things that you may not be used to.

It is impossible for us to guarantee an overnight success (but let’s be honest—that doesn’t happen to anyone). What we can promise you however, is that your investment in our Visual Strategy Programme will save you more money, time, and effort in the long run. The expertise and insights we share in each phase of the visual strategy creation took us years of tough lessons, failures, and financial flops to learn. This is what we want you to avoid.

It's the difference between going to a doctor and visiting a pharmacist. We are here not to give you a silver bullet, but rather to diagnose, understand and prescribe an actionable solution. This solution only works though if you want to get better and take action on the prescribed course of action. If you’re ready to take visual content and in turn your business to the next level, it’s time to get committed.

"Old Soul Films has a visual appreciation and strong execution in providing attention grabbing content, making it a visual feast for the eyes. If you looking for content that has an edge and appeal, Old Soul Films is definitely one to be considered. Tristan Schafer (Founder & CEO) is a young and dynamic South African entrepreneur that is inspired."

Shaun Mallana

Head of CSI

"Thanks so much to Tristan and the team at Old Souls. They really worked to understand the type of videos we wanted, and they did! They managed to visually capture the emotion and feeling we wanted to show our customers, something no other film studio did in the past! Amazing."

Tyler Hollingsworth

Business Owner

"Creativemilk Agency has worked with OSF for over 3 years. They always show up with passion for each project and go the extra mile in making sure the best strategy and content are curated for our brands. If you are looking for thank you Tristan and team for the quality, professionalism and pure passion for the craft."

Vikesh Singh

Agency Owner

Frequently asked questions

Let's get strategic.

Our program is designed to level up your content with tried and tested frameworks honed in over the past 7 years of being a high end content production agency. Creating a Visual Strategy will build the blueprint and frameworks needed to need to push you and your business like never before into creating engaging and converting visual content.

It's time to create content that converts.

Book a call with us.

Finally get ahold of your brand's visual content production, visual style, concepts and workflows in a way that works for you.

Visual Strategy program

Starting from $3000.
Done for You.

Let us help you build a complete visual content strategy designed to engage your targeted audiences with impactful visual content.

8 Week Programme
4 x Video Call Strategy Meetings.
Get a ready to roll out content production strategy designed to create growth.
Understand your target audience with Audience Identification + Competitor Mapping
Sales pipeline breakdown + User Journey integration plans.
Streamline your internal business processes by saving time and creating better understanding with visual content frameworks.
Actionable custom content creation workflow options for your unique requirements.