Video content can be an amazing medium to engage and build a brand’s community. But visual content is only as good as how relevant it is to your target audience.
So you’re thinking of creating an awesome promotional video for your hotel or resort, but don’t know where to start? Well, we are here to help! Let’s sit and break this down.
Creating an award winning piece of content is hard enough in normal circumstances. We pushed that to the limit with a remote based shoot in Utah, USA during the international 2020 COVID-19 pandemic.
As our time online increases as does our content consumption. The more time we spend online the more we subliminally seek solutions from a digital source. This pivot point is what we must ultimately consider in terms of how we deliver the essence of brand communication the COVID-19 pandemic and beyond.
By developing an effective visual strategy, your business already has the upper hand. By going through this process, you will better understand your brand and audience as well as define future content plans and roll out that convert clients and create community.
Get guidance and start creating visual content that is strategically designed to engage your audience through telling the right stories, at the right time, in the right places.